GTM & Commercialisation · Australia to Global
From nearly ready to properly launched.
Go-to-market for founders.
Vocatys is a GTM and Commercialisation consultancy for early and mid stage founders. We help you turn your product, app, platform or service into predictable revenue: a clear plan, the right price and a launch that lands, from Australia to Global.
Where founders get stuck
You've built it. Now it has to sell.
Nearly ready to launch
Your product is close, but you're not sure who buys first, what to charge or which channel to start with. Getting that wrong costs months of runway.
Early traction, ready to launch properly
Early customers prove there's something here. Now you need a repeatable way to sell, the right partners and a launch that lands, in Australia and beyond.
Either way, we find what's blocking launch or growth, then help you fix it.
How we work
Four ways to work with us
Clients usually start with the GTM Diagnostic, then choose the next step that fits. Every engagement is scoped up front, and engagements start from 2 weeks.
01 · Start here
GTM Diagnostic
2 weeks
Find what's blocking launch or growth, and the right next step.
02
GTM Sprint
2 to 4 weeks
A fixed-scope sprint to act on what the Diagnostic finds. Choose a GTM Plan, a Pricing & Partnerships Review or a Launch Readiness Audit.
03
Fractional GTM Lead
1 or 2 days a week
A senior GTM lead who runs the plan with you, week in, week out.
04
Growth Partner
By application
A long-term GTM partnership with shared upside, tied to milestones we agree together.
Recent work
A founder-built platform, getting ready to launch
The founder built a platform to solve the problems in their own business, then decided to take it to market. We started where most clients do, with a GTM Diagnostic.
Client name withheld.
About
Austin D'Mello
Managing Director, Vocatys
Austin helps founders turn products into predictable revenue. He works with early and mid stage founders on go-to-market and commercialisation: who to sell to first, what to charge, which channels and partners to use, and how to launch properly.
Vocatys is based in Sydney and specialises in global GTM delivery. We take founders from Australia to Global, one market at a time.
Free for founders
Is your product ready to launch?
The GTM Readiness Checklist helps you test your buyer, your price, your channels and your launch plan before you spend. Find the gaps while they're still cheap to fix.
Who buys first, and why
Whether your pricing holds up
Which channels and partners to start with
What must be ready on launch day
Book a GTM call
Let's find what's blocking your launch
Tell us what you're building and where you're stuck. In 30 minutes we'll work out what's in the way and which engagement fits.
Prefer to write?
[email protected]
0401 471 013
60 Martin Pl, Sydney NSW 2000
GTM Diagnostic · 2 weeks · Start here
GTM Diagnostic
Two weeks to find what's blocking launch or growth, and the right next step. It's where most clients start.
Who it's for
Early stage founders weeks to months from launch, or mid stage founders whose traction has stalled or who aren't sure how to launch properly. It's a good fit if your launch date is set but there's no agreed plan, growth is flat despite the effort, your investors or board want a GTM plan, or you're eyeing an overseas market before Australia is proven.
How long
2 weeks, with a 90-minute kick-off and a 90-minute playback.
What you get
A GTM Scorecard across 8 dimensions: customer and segment, proposition and messaging, pricing and packaging, channels, partnerships, sales motion, launch readiness, and market sequencing (Australia, then global)
A diagnostic report with the evidence behind every finding
Your top five blockers, prioritised by impact and effort
A 90-day action outline you can run with or without us
A recommended next step, with a scoped proposal
A 90-minute playback session
How it works
Week 1, Discover: a kick-off workshop, a review of your materials and data, a product walkthrough, up to four customer, prospect or partner interviews, and a scan of your competitors and market in Australia and one priority overseas market.
Week 2, Diagnose and recommend: we score your business on the GTM Scorecard, pin down the top five blockers and their root causes, and walk you through the findings and your 90-day outline.
The outcome
You agree the top blockers and their order, every finding is backed by evidence, and you have a plan specific enough to act on the following week.
Not included
Carrying out the recommendations, copywriting, design or website changes, financial modelling, and legal, tax or fundraising advice. We'll need product access, your existing materials and data, and introductions for the interviews.
Ready to talk?
GTM Sprint · 2 to 4 weeks · Fixed scope
GTM Sprint
A fixed-scope sprint that acts on what the Diagnostic finds. Choose the option that fits where you are. If you already know what needs doing, you can start here.
Who it's for
Founders who know what needs fixing, usually after a Diagnostic, and want it done properly in a set number of weeks.
How long
2 to 4 weeks, depending on the option. Scope and deliverables are agreed up front, with one round of revisions on each written deliverable.
Three Options
GTM Plan
Pricing & Partnerships Review
Launch Readiness Audit
4 weeks
Best for
Early stage founders one to three months from launch, or mid stage founders with early traction who want to launch properly.
2 to 3 weeks
Best for
Founders with paying customers and pricing that was set by guesswork, or early stage founders who need a pricing model and a partner route before launch.
2 weeks
Best for
Founders two to eight weeks from a launch who want certainty before they spend.
What you get
A full GTM Plan with a one-page summary
Up to three ideal customer profiles
A positioning statement and messaging framework
Pricing and packaging direction
A channel and partnership plan
A market sequence: Australia first, then one or two priority overseas markets with clear entry criteria
A 90-day launch roadmap with owners, dates and budget
A KPI framework
Two working sessions and a handover
What you get
A pricing diagnostic summary
Two or three pricing options, with modelled revenue and margin impact
Recommended pricing and packaging, with a price book
Discount and approval rules
A rollout and test plan, including your existing customers
A partner map and a shortlist of up to 10 partners
A partner proposition and a framework for partner commercials (referral, reseller, integration and co-marketing)
An outreach pack: a one-pager and email templates
A playback session
What you get
A red, amber and green readiness scorecard across 10 areas, from proposition and pricing to onboarding, analytics and launch comms
A gap list in three tiers: fix before launch, fix in the first 30 days, fix later
A launch checklist and run-sheet, from 14 days before launch to 30 days after
A launch KPI set and a tracking check
A go or no-go recommendation, with conditions
A playback session
The outcome
A complete GTM plan your team owns, with every action assigned and your KPIs baselined before you start.
The outcome
A pricing option chosen at playback, a price book ready to publish within 30 days, and at least three priority partners ready to approach.
The outcome
A clear go or no-go call, every red item owned and dated, and tracking checked so you can measure the launch.
Not included in any Sprint: carrying out the work beyond the agreed scope, copywriting or design production, and legal or tax advice.
Ready to talk?
Fractional GTM Lead · 1 or 2 days a week
Fractional GTM Lead
A senior GTM lead one or two days a week, running the plan with you so it gets done, not shelved.
Who it's for
Founders with a plan but no senior GTM lead. That might be a mid stage business before its first head of growth, or an early stage founder running a launch. It's often the next step after a Sprint, or when the founder has become the GTM bottleneck.
How long
Ongoing, month to month, at one or two days a week. One day covers strategy, oversight and one workstream. Two days adds hands-on delivery of up to three workstreams, agency and contractor management, and sales and partner meetings.
What you get
A 90-day GTM priorities plan by the end of week 2
A weekly stand-up and a short written update
A GTM dashboard, updated monthly
A monthly 60-minute review
A quarterly review and next-quarter plan
Delivery of the workstreams we agree
Support in business hours, with replies within one business day
How it works
Month 1: onboard, agree KPIs and the 90-day priorities, and start the first workstream.
Every week: a stand-up, delivery on the agreed workstreams and a written update.
Every month: a dashboard update and a 60-minute review.
Every quarter: review progress, then plan the next quarter.
The outcome
Your plan gets run, not shelved. KPIs are agreed in week 1 and reported every month, and you spend less of your own time on GTM.
Not included
Full-time or on-call availability, quota-carrying sales roles, and advertising spend.
Ready to talk?
Growth Partner · By application
Growth Partner
A long-term GTM partnership for founders with real momentum, where we share in the upside and are measured against milestones we agree together.
Who it's for
Founders with real momentum where we can materially move the outcome: funded mid stage businesses with traction and a 12 to 24 month growth plan, or early stage founders with a launch-ready product, a strong market and a committed team.
How long
A long-term partnership, reviewed against milestones every quarter. Every Growth Partner client starts with a GTM Diagnostic.
What you get
A milestone charter: three to five measurable milestones agreed with you up front
A 12-month GTM plan
A weekly operating rhythm
A board-ready monthly GTM report
A quarterly milestone review
Attendance at a quarterly board or advisory meeting
An annual review
How it works
Apply using the form below.
Qualification call.
GTM Diagnostic. Every Growth Partner client starts here.
Agree the milestone charter and the 12-month plan.
Deliver, with weekly rhythm, monthly reporting and quarterly milestone reviews.
The outcome
A GTM partner invested in your growth, measured against the milestones you set together.
Not included
Guaranteed outcomes, capital raising or investor introductions, and legal, tax or accounting advice.
Apply to become a Growth Partner
Tell us about your business. Austin reviews every application personally and will reply by email.
Ready to talk?
Terms of Use & Privacy
Vocatys Pty Ltd (ACN 164 427 945) ("Vocatys", "we") respects your privacy. This notice explains what we collect through this website and how we use it.What we collect. When you use a form on this site, we collect your name, your email address and anything you write in the message. When you book a call, Calendly collects the details you enter. Our website platform records anonymous visit statistics without cookies.How we use it. We use your details only to reply to you, to send anything you asked for (such as the GTM Readiness Checklist), and to arrange and prepare for calls. We do not sell or rent your details.Who processes it. Our website is hosted by Carrd, and bookings are handled by Calendly. They process data on our behalf, and some of it may be stored outside Australia.Your choices. You can ask us to access, correct or delete your details at any time.Contact. [email protected] · 0401 471 013 · 60 Martin Pl, Sydney NSW 2000Last updated: 4 November 2026
Thanks. It's with us.
We'll reply by email from [email protected]. If you asked for the GTM Readiness Checklist, we'll send it to you. In the meantime, you can book a time to talk.
